Building on Significant Momentum in Film, Television, Audio, Apparel, Experiences and Branded Content, LeBron James and Maverick Carter Bring Together UNINTERRUPTED, SpringHill Entertainment and The Robot Company to Form Entirely New, Diversified Business

An experienced, diverse group of leaders today announced their investment and backing of the newly formed The SpringHill Company, a global consumer and entertainment brand focused on empowerment. The investors are led by Guggenheim Investments, UC Investments, SISTER and SC.Holdings. The newly formed board is led by Chairman LeBron James and CEO Maverick Carter and includes Serena Williams, Elisabeth Murdoch, Marc Rowan, Paul Wachter, Michael Rapino, B.Scott Minerd and Tom Werner.

The SpringHill Company unites three companies previously built by James and Carter: UNINTERRUPTED, the athlete empowerment media and consumer product company, SpringHill Entertainment, the premium scripted and unscripted film and television production company and The Robot Company, the brand and culture agency. Together, The SpringHill Company has a dynamic and diverse team with the capabilities and vision to scale into a truly unique consumer and entertainment company built to be the defining brand for a new generation.

“I’ve always wanted to use the platform of basketball to empower those around me. Now I’m incredibly excited about the opportunity to build a company that empowers creators, consumers, and everything it touches. The SpringHill Company defines empowerment. You see it in the team we’ve built, the stories we tell, and the community our work will serve,” said LeBron James.

“We’re thrilled to be bringing UNINTERRUPTED, SpringHill Entertainment and The Robot Company under one roof with a singular mission to empower,” said CEO Maverick Carter. “Together with our new partners and incredible team, we are building a consumer and entertainment business that’s committed to diversity, that’s unafraid to stand up for what we believe in and that’s resonating with our community.”

The organization and its mission to empower is seeing tremendous success with a number of important projects, products and partners. Original content properties including The Shop: Uninterrupted, Kneading Dough and More Than An Athlete are impacting culture and scaling as franchises with diversified opportunities for growth. The SpringHill Company has seen continued momentum in the premium content space with projects like Graduate Together, Space Jam: A New Legacy, The Wall, Self Made: Inspired by the Life of Madam C.J. Walker, I Promise, and a host of critically-acclaimed titles created with partners including HBO, Showtime, Netflix, Warner Brothers, ESPN+, Fox Sports and DAZN and a recently inked expansive scripted television deal with Disney’s ABC Studios. UNINTERRUPTED’s growing e-commerce line includes a private label apparel collection and unique collaborations with brands like Nike and Bristol Studios as well as organizations like Athletes 4 Impact on the current athlete-led Love is UNINTERRUPTED collaborationwith Megan Rapinoe and Sue Bird supporting PRIDE. Through innovative campaigns with brands like JPMorgan Chase, American Express, Walmart and Lyft, The SpringHill Company is bringing unique value to partners by connecting them to culture and entertainment.

“We are honored to have the privilege to partner with LeBron and Maverick alongside other investors in a leadership role to provide capital for The SpringHill Company,” said Scott Minerd, Chairman of Guggenheim Investments. “Guggenheim values the opportunity to invest in The SpringHill Company on behalf of our clients and support critical content that is not only highly desirable but aimed at making the world a better place.”

“As entrepreneurs, LeBron James and Maverick Carter have a proven track record that not only inspires investors, but entire communities,” said Jagdeep Singh Bachher, UC Investments’ Chief Investment Officer. “As long-term investors, we are fortunate to have the opportunity to partner with them in The SpringHill Company, now and in the future. They’ve created a platform that speaks to America, the world’s most diverse nation, and we are confident that their success will empower a new generation of entrepreneurs to follow their lead. UC Investments hopes to continue to make significant investments in such exciting opportunities.”

“Right from our very first conversation, it’s been clear that LeBron, Maverick and the SpringHill team share the values on which SISTER has been formed,” said Elisabeth Murdoch, Executive Chairman, SISTER. “Their commitment to creative empowerment is something that we cherish above all else and makes them a natural partner in our quest for authentic voices with something important to say.”

The SpringHill Company’s leadership includes Chief Executive Officer Maverick Carter, Chief Content Officer Jamal Henderson, Chief Operating Officer Devin Johnson, Chief Financial Officer Louisa Chen, Chief Marketing Officer Paul Rivera, Chief Creative Officer Ricardo Viramontes, General Counsel and General Manager Jennifer Lewis, Chief People and Culture Officer Camille Booth and Executive Vice President, Strategy and Operations Matthew Trunzo. 

Main Street Advisors (MSA) acted as the financial advisor to The SpringHill Company. Paul Wachter and Alex Cohen led the advisory work and transaction for MSA.